Toronto Cupcake Website Re-Design

OVERVIEW

Find a website from websitesfromhell.net and recreate a website

PROCESS

The process of creating a final website was a lengthy operation. It started by conducting a questionnaire for the owner of the business. The next step was to find the competitors of Toronto Cupcake and discover the SWOT (strengths, weaknesses, opportunities, and threats). I then conducted a targeted audience and created a persona of the ideal client for Toronto Cupcake. This lead to the beginning stages of the brand identity!

Now, comes the fun part: create mood board for an overall goal aesthetic and look. I then developed a goal sitemap. This lead me to create a functioning website that is compatible between desktop, tablet and mobile.

For the entirety of the project, I used Adobe InDesign, Photoshop, and Illustrator and Figma.