GRIT Fitness Brand Identity

OBJECTIVE

Create a brand identity for a gym with the word “GRIT” in the title.

OVERIEW

GRIT Fitness is a “come one, come all” type of gym. At an affordable rate, they invite those who are just starting their fitness journey and save space for those who are seasoned gym-goers. This project included not only a brand identity of color scheme and logo design, but also designs for deliverables like envelopes, stickers, business cards, and rack card.