Hand-In-Hand Travel Co

OVERVIEW

The intention of this project was to create a brand for a travel company that specializes in planning trips for couples. This service is aimed at younger crowds who may be new to traveling.

For this project, I only created small graphics that would be seen on an Instagram carousel.

PROCESS

The process started by creating a logo and overall brand for Hand-In-Hand which includes a logo design, typeface choice and color palette. I used this project to test my research (notice the pricing on the travel packages page) and photo editing skills (I wanted them to all have the same aesthetic). I was very intentional with the photos I chose for the marketing material to exaggerate “hand-in-hand” couples. Lastly, since this brand is aimed at a younger crowd, I wanted to heavily lean in on trends that are popular now, hence the “newlywed era” graphic.